Did you know that there are 2.64 billion online shoppers in the world? With the convenience of online shopping, it’s no wonder that the numbers are growing.
However, with more online transactions come more opportunities for credit card fraud. According to Insider Intelligence, card-not-present fraud is expected to hit $13.73 billion by 2024. With such figures, protecting your customers during an online purchase is crucial.
Here are a few tips you can implement to protect your online customers.
Keep your website secure
The first step towards securing your customers’ data is to use a secure connection on your website. Have HTTPS encryption to protect customers’ information from theft.
HTTPS encryption is a coding protocol that scrambles sensitive data like credit card details, login credentials, and personal information when a customer inputs it on your website. Implementing HTTPS encryption will give your customers confidence that their data is secure while shopping on your website.
Ensure PCI compliance
Payment Card Industry (PCI) regulations involve a set of rules and protocols that help protect customers’ data during online purchases. You should adhere to these rules when processing payments, storing customer information, and issuing refunds. If your website fails to comply with the standards set by PCI, you may be fined, and your customers’ data could be at risk.
Use a trusted payment gateway
A secure payment gateway such as Authorize.Net or NMI is an excellent way to protect your customers’ data during an online purchase. With a secure payment gateway, the customer’s data passes through a secure channel and is encrypted as it reaches the processor. The gateway will protect your customers’ sensitive data because, besides encrypting it, it follows strict data security measures as defined by the PCI-DSS compliance standard.
Implement strong password policies
Hackers and cybercriminals use advanced tools to gain access to customer login credentials. Therefore, you should implement strong password policies on your website.
You can educate your customers to use unique passwords and regularly change them. Always enforce password complexity requirements, such as using a combination of numbers, symbols, and capital letters, to ensure added security.
Take steps to protect your online shoppers
Using these tips to protect your online customers will result in increased customer trust, repeat business, and word-of-mouth referrals. At K and B Solutions, we have what it takes to help you protect your customers during online purchases.
We offer fraud prevention services, secure payment processing, and credit card processing services to ensure safe payments. Contact us to learn more about our services.